WHAT WE DO
Consulting
- Strategize about retail price targets, shelf displays, pack size, and packaging based on the current landscape within a given department to gain the most advantage when going in with an item
- Advise to launch new products "bigger & better" at Wal-Mart and Sam's
- Help direct product development of an item toward areas that best fit the Wal-Mart environment
- One/two-day Retail Link training seminars
Supplier's Wal-Mart Connection - Getting In!
- Complete knowledge of internal workings and setup process from vendor agreement to item setup paperwork
- Approaching the presentation from a "buyer's point of view"
- Strong buyer relationships - history/networking
- Up-to-date information - "eyes and ears" in Northwest Arkansas
- Buyer appointment scheduling
- Assist in creating the meeting presentation for the buyer
- Follow-up with the buyer after the meeting to ensure supplier stays top-of-mind
- Guaranteed personal sample delivery
Supplier's Wal-Mart Connection - Staying In!
- Providing supplier with weekly/daily sales and replenishment analysis to keep supplier on top of business
- Provide full service management by handling all Wal-Mart replenishment related services to ensure strong instocks
- Being the face of the supplier when analyzing and reporting the sales/instock data to the buyer using a variety of sales reporting tools
- Knowing the buyer's review calendar for timely appointments
- Understanding Wal-Mart's promotional opportunities and execution needs
- Helping supplier to stay one step ahead of where category is going
- Finding hidden opportunities within the Wal-Mart system. Including "Store of the Community" initiatives
- Understanding Wal-Mart Marketing, Logistics and Warehousing terminology and requirements
Category Expertise
General Merchandise
- OTC Pharmacy-Diet/Nutrition
- Health and Beauty Care (Natural/Organic)
- Jewelry
- Domestics
- Hardware
- Footwear
- Housewares
- Pets
- Baby
- Private Label
Grocery
- Dry Grocery
- Natural/Organic
- Frozen Grocery and Desserts
- Confections
- Snacks/Crackers
- Refrigerated
- Private Label