WHAT WE DO

Consulting

 

  • Strategize about retail price targets, shelf displays, pack size, and packaging based on the current landscape within a given department to gain the most advantage when going in with an item
  • Advise to launch new products "bigger & better" at Wal-Mart and Sam's
  • Help direct product development of an item toward areas that best fit the Wal-Mart environment
  • One/two-day Retail Link training seminars

Supplier's Wal-Mart Connection - Getting In!

 

  • Complete knowledge of internal workings and setup process from vendor agreement to item setup paperwork
  • Approaching the presentation from a "buyer's point of view"
  • Strong buyer relationships - history/networking
  • Up-to-date information - "eyes and ears" in Northwest Arkansas
  • Buyer appointment scheduling
  • Assist in creating the meeting presentation for the buyer
  • Follow-up with the buyer after the meeting to ensure supplier stays top-of-mind
  • Guaranteed personal sample delivery

Supplier's Wal-Mart Connection - Staying In!

 

  • Providing supplier with weekly/daily sales and replenishment analysis to keep supplier on top of business
  • Provide full service management by handling all Wal-Mart replenishment related services to ensure strong instocks
  • Being the face of the supplier when analyzing and reporting the sales/instock data to the buyer using a variety of sales reporting tools
  • Knowing the buyer's review calendar for timely appointments
  • Understanding Wal-Mart's promotional opportunities and execution needs
  • Helping supplier to stay one step ahead of where category is going
  • Finding hidden opportunities within the Wal-Mart system. Including "Store of the Community" initiatives
  • Understanding Wal-Mart Marketing, Logistics and Warehousing terminology and requirements

Category Expertise

 

General Merchandise

  • OTC Pharmacy-Diet/Nutrition
  • Health and Beauty Care (Natural/Organic)
  • Jewelry
  • Domestics
  • Hardware
  • Footwear
  • Housewares
  • Pets
  • Baby
  • Private Label

Grocery

  • Dry Grocery
  • Natural/Organic
  • Frozen Grocery and Desserts
  • Confections
  • Snacks/Crackers
  • Refrigerated
  • Private Label